Ecuador: Supan – bread & buns
Grupo Bimbo made its first move into Ecuador in July, 2014 with the purchase of local company Supan.
Supan makes a number of packaged bread, buns and sweet baked good products under a range of brands, including Grile, Braun, Dulzones and Supan.
The acquisition brought to an end a long-running dispute between Grupo Bimbo and Supan over the latter’s use of ‘Bimbo’ in Ecuador.