The company revealed the additions to its packaged bakery, salty, snack and nutrition bar ranges at last week’s conference for wholesale distributors to C-stores.
General Mills Convenience showed its new Pillsbury Mini bakery snacks at the show – mini 'dessert' treats in four flavors for on-the-go consumption – and these are due to launch this spring as a C-store exclusive, alongside the following products.
Food Should Taste Good
Firstly, a Food Should Taste Good, Real Good Bar with whole nuts seed and real fruit pieces in gluten-free and non-GMO versions, pitched at “C-store consumer looking for wholesome snack options” with a suggested retail price of $1.99 per 1.42oz bar.
Flavors include: Hazelnut and almond with Madagascar vanilla, sea salt, dark chocolate; Almond and macadamia nuts, coconut, chai and dark chocolate.
Nature Valley Roasted Nut Crunch
Next up, a Nature Valley Roasted Nut Crunch bar – pitched as another gluten-free offer under the banner of a bar brand that General Mills has the largest awareness in C-stores; the suggested retail price is $1.19 per 1.2oz bar, and there are Almond Crunch and Peanut Crunch varieties.
Chex Mix Popped
Thirdly, Chex Mix Popped – a salty and sweet popcorn-based snack mix with a SRP of $2.49/3.85oz bag. And finally, Bugles Ranch, which extends the existing five-strong Bugles range.
General Mills flagged up its new product pipeline last December and promised it would launch 50+ products in 2015 to meet demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.
Jeff Harmening, executive VP and COO, US Retail, said: “We’re putting our consumers at the center of our new product innovation by rapidly addressing evolving food trends and investing in areas that our consumers value – including added protein, gluten-free, and products made with simple ingredients.”