Powered up and packing nutritional punch
BakeryandSnacks.com has spoken to a raft of consumer experts, consultants and scientists to bring insight on how fortification in the category has evolved, what some of the hottest trends are and importantly what consumers make of all this.
From the natural versus synthetic debate to health claims and nutrient shortfalls, our coverage has you covered.
Click below for the articles in our special edition:
Fortification future? Fiber will rise, protein will fall...
IFIC: Industry should only fortify healthful products
Slow-burning energy...Novel baked apple snack with isomalt shows satiety potential
Health claims and indulgence can go 'hand in hand' for breakfast cereals: Mintel
DSM: Just because a product is ‘natural’ doesn’t mean it is nutrient rich
Bakers missing a trick by not labeling micronutrients, says consultant