Frito-Lay: ‘These days of mass marketing are limited…’ By Kacey Culliney 19-Dec-2014 - Last updated on 19-Dec-2014 at 16:04 GMT Facebook Twitter Linkedin Email to a friend Frito-Lays’ marketing head took to the stage at Snaxpo 2014 to discuss how companies could truly resonate with consumers today.The key takeaway? Marketing must be one-on-one with a dedicated focus on pre-shop behavior. READ HERE. Top 12 stories of 2014: Frito-Lay marketing, snack trends and wheat science Frito-Lay: ‘These days of mass marketing are limited…’ The future of snacks: Health halos, pouch formats and semi-liquid treats No, wheat does not make people fat and sick: Scientists Nestlé files patent for bite-size sports snacks Graze versus Nibblr: Let’s bet peanuts… Indian start-up targets global snacks with high protein, price stable quinoa Grupo Bimbo & General Mills make Forbes ‘most innovative’ list Frito-Lay files fruit snack patent Health crunch: Nestlé files patent for sweet potato cereal inclusions General Mills develops ancient grains Cheerios The future of snacks? Popped, ancient grains and the rise of craft brands Can General Mills overcome the Annie’s acquisition backlash? Prev 1 2 3 4 5 … 13 Next
