Bakery for diabetics: How to storm into China
Datamonitor Consumer said developing baked goods for diabetics had heaps of potential in China given the rates of diabetes and mounting concern in the country.
The research firm tracked a cereal and biscuit product that targeted diabetic consumers launched by domestic firm Tianjin Alpha Health Care Products.
“The rate of diabetes in China is a growing and because of that, there’s a very big market demand and I think there’s a big, big opportunity for manufacturers to invest more in launching products targeting diabetes…As long as we see more people being diagnosed with this disease, then the area is definitely promising,” said Ghina Romani