News & Analysis on the Bakery and Snacks Industries
Yogurt muffins: A protein punch with a twist
By Kacey Culliney
- Last updated on
Datamonitor Consumer said baking muffins with yogurt could add a functional and nutritional punch while tapping into the explosive global protein trend.
The research firm tracked a couple of global launches – Trader Joe’s lemon poppy seed Greek yogurt muffins in the US and yogurt madeleines from Spanish firm Industrial Pasterlera San Narciso.
“Yogurt is high in protein, associated with improving the immune system and with enhancing digestive function…Consumers perceive yogurt as a healthy product… For muffins you need to use milk – it’s an essential ingredient - but instead of milk they’re using yogurt. At the same time it has its own unique taste; it has that tangy kind of taste,” said Ghina Romani.