News & Analysis on the Bakery and Snacks Industries
Green tea cereal: The next big nutritional punch at breakfast
By Kacey Culliney
- Last updated on
Datamonitor Consumer said green tea had migrated from hot drinks into other foods over the years but held particular promise in breakfast cereal where manufacturers could pack nutritional punch into weight-loss products.
The research firm tracked a new product launch in South Africa – Slimmers Cereal by Herbex – which contained green tea and Garcinia Cambogia; an exotic fruit that helps the body to burn fat while preventing new fat from forming.
“I think cereal manufacturers should start thinking about adding those natural extracts that are scientifically known for their good properties, like green tea and garcinia extracts, to cereal products, so that it’s not only a cereal with high fiber that keeps consumers fuller for longer, for example, but also has added, natural health benefits,” said Ghina Romani.