Ann Mukherjee, president, PepsiCo Global Snacks & PepsiCo Global Insights

11-Dec-2014 - Last updated on 12-Dec-2014 at 14:12 GMT

Ann Mukherjee’s vigor in driving forward PepsiCo’s snack portfolio with strong consumer engagement marketing has been acknowledged as dynamic. Mukherjee started the year as senior vice president, chief marketing officer for Frito-Lay and finished as president of PepsiCo’s global snacks group, displaying a thorough understanding of what makes the sector tick. Specifically, she led the teams behind the infamous ‘Do Us a Flavor’ and ‘Crash the Superbowl’ campaigns.

Asked what her proudest moments of 2014 have been, she said:

“At Frito-Lay North America I led an award winning team and business that has been a primary growth driver for PepsiCo, consistently ranking #1 or #2 in food and beverage growth, fueled by some of the most recognizable brand campaigns of 2014 including Doritos Crash The Super Bowl and Lay’s Do Us A Flavor, the latter winning the prestigious Grocery Manufacturers Association’s CPG Innovation and Creativity award. This work and FLNA’s performance is a significant factor to PepsiCo being named the largest contributor to retail sales growth in the U.S. during the first half of 2014 and it earned me a spot on Forbes’ list of the 50 most influential CMOs of 2014, an honor I am extremely proud of. I am thrilled to take on my new post and for the opportunity to bring my expertise to the brand globally.”