Loyal consumers and all-time classics
According to the report consumers are brand loyal and only 31% of them agree that own brands are comparable in quality and taste to name brands.
Unsurprisingly butter topped the flavor leader board from January 2010 to
August 2014 and was followed by salt, bacon and caramel.
“Traditionally, we think of butter and caramel when it comes to popcorn and those are still top selling,” said Burnidge.
