News & Analysis on the Bakery and Snacks Industries
Wheat or gluten is okay
By Kacey Culliney
- Last updated on
GMT
The same amount of gluten-free consumers - 32% - did not care if a product contained wheat or gluten ‘as long as this isn’t one of the key ingredients’.
Within this, generation silent (aged 68+) held strongest on this sentiment at 40%.
