Wheat or gluten is okay By Kacey Culliney 02-Oct-2014 - Last updated on 03-Oct-2014 at 10:48 GMT Facebook Twitter Linkedin Email to a friend The same amount of gluten-free consumers - 32% - did not care if a product contained wheat or gluten ‘as long as this isn’t one of the key ingredients’.Within this, generation silent (aged 68+) held strongest on this sentiment at 40%. Who is the US gluten-free consumer? Close to one-quarter of Americans buy gluten-free Millennials the biggest buyers Trace amounts of gluten okay Absolutely gluten-free? Wheat or gluten is okay Prev 1 2 3 4 5 6 Next