Trace amounts of gluten okay By Kacey Culliney 02-Oct-2014 - Last updated on 03-Oct-2014 at 10:48 GMT Facebook Twitter Linkedin Email to a friend Among consumers who purchased gluten-free in the past three months, 38% said ‘trace amounts are okay as long as the ingredients don’t include wheat or gluten’.Millennials represented 43% of consumers with this purchase sentiment. Who is the US gluten-free consumer? Close to one-quarter of Americans buy gluten-free Millennials the biggest buyers Trace amounts of gluten okay Absolutely gluten-free? Wheat or gluten is okay Prev 1 2 3 4 5 6 Next