Millennials the biggest buyers By Kacey Culliney 02-Oct-2014 - Last updated on 03-Oct-2014 at 10:48 GMT Facebook Twitter Linkedin Email to a friend Of the 21% US consumers purchasing gluten-free, millennial consumers (aged 18-34) represented the lion’s share at 28%.Generation X (aged 35-48) represented 21%; and boomers (aged 49-67) and generation silent (aged 68+) represented 15% each. Who is the US gluten-free consumer? Close to one-quarter of Americans buy gluten-free Millennials the biggest buyers Trace amounts of gluten okay Absolutely gluten-free? Wheat or gluten is okay Prev 1 2 3 4 5 6 Next