Gelato Box by Pringraf & Stora Enso
Initially Aloha wanted a wicker basket and believed a cartonboard was impossible. However, wicker baskets are expensive and Pringraf was able to convince the customer otherwise. The original shape was kept and the wicker structure was applied through a lasered surface. This resulted in a more ecologically sustainable and less expensive concept. The shape and decoration on both sides of the carton convey a feeling of an exclusive and natural product. The customer achieved his goal: sales were increased.