Confiserie Reber Advent Calendar with carton-inlay by Mayr-Melnhof Packaging Austria
At the beginning of 2014, Reber approached Mayr-Melnhof Packaging Austria with a very challenging packaging task. The idea was to replace the styrofoam used in the positioning trays of the Reber Advent calendars with cartonboard. All the important objectives were achieved: easy handling, accurate positioning of the products by using the "Twister" coiling technique - which compensates differences in the height of products - and optimal protection of the contents. It took six months from the first project meeting to having the Advent calendars on the shelves.
