Jim Beam Honey promotional packaging by STI – Gustav Stabernack, Rainer Buchholz
The characteristic shape of the honeycomb inspired the packaging design. Finishing with matt, UV spot varnish and effect varnish made the structure of the honeycomb visible and feel good for the consumer. The logo and honeycomb structure are embossed to deliver a tactile shopping feeling. The honeycomb structure also plays a part in the punching of the windows, allowing the exclusive product to be seen.
