Performance Packaging appoints vice president of sales & marketing

Performance Packaging of Nevada has named Blair Vance vice president of sales and marketing.

He joins the company following roles at Cheer Pack North America, Bosch Pouch Systems, Tetra Pak International and Coca-Cola Enterprises.

His background includes operational and executive level experience for domestic and international markets across retail and foodservice channels-to-market, primarily within food and beverage.

He has also been involved with the creation and execution of successful product and packaging developments and innovation programs across varied disciplines: consumer, market, brand positioning and competitive markets.

Rob Reinders, president, said: “His noteworthy accomplishments, especially within aseptic and shelf-stable food packaging, will be invaluable to us. ​

“In addition, his years of experience in consumer product goods and brand development will allow us to be a premier supplier of exceptional packaging worldwide.”​