Adult fun: Lucky Charms By Kacey Culliney 21-Nov-2013 - Last updated on 21-Nov-2013 at 11:24 GMT Facebook Twitter Linkedin Email to a friend This year, marketing efforts for Lucky Charms have targeted adults – a consumer base that General Mills said represents 40% of brand consumption.“This advertising has helped to drive a 9% increase in year-to-date retail sales,” said Mulligan. General Mills cereal tactics: Fan bases, adult fun, gluten-free and protein Health fix: Nature Valley Protein Granola Old Monsters: Frute Brute & Yummy Mummy Gluten-free: Chex Adult fun: Lucky Charms Prev 1 2 3 4 5 Next