Old Monsters: Frute Brute & Yummy Mummy
Frute Brute and Yummy Mummy we re-launched in August as a limited addition for Halloween to join the rest of the Monster line – Boo Berry, Franken Berry and Count Chocula.
“These cereals have a strong fan base…With the right messaging, product renovation can work just as hard as innovation to drive growth for the cereal category,” said Mulligan.
