News & Analysis on the Bakery and Snacks Industries
General Mills cereal tactics: Fan bases, adult fun, gluten-free and protein
By Kacey Culliney
- Last updated on
Speaking at the Morgan Stanley Global Consumer & Retail Conference in New York, chief financial officer and executive vice president Don Mulligan said General Mills plans to bring more product news and invest in consumer marketing to grow the category further in 2014.
BakeryandSnacks.com digs up what was said by the CFO about the company’s cereal strategy for this fiscal year.