News & Analysis on the Bakery and Snacks Industries
United Biscuits unveils McVitie’s Christmas cake range
By Kacey Culliney
- Last updated on
United Biscuits has revealed its UK Christmas cake range – including some old favorites like Jamaica Ginger Cake and Galaxy Mistletoe Kisses, along with a new Irish cream cake bar. The UK firm hopes to tap into the lucrative Christmas cake category that it says is worth £110m ($176.6m).