The Future of Food Retailing: Shopper Insights and Market Opportunities is produced by Maryland-based market think-tank Packaged Facts. The study examines trends in various retail channels through which food and beverages are sold.
The report delves into four primary areas:
- grocery—supermarkets, natural food stores, small grocers, ethnic markets, specialized food stores, and gourmet/specialty shops;
- value—supercenters, mass merchandisers, warehouse clubs, dollar stores, and limited assortment stores (such as ALDI);
- convenience—convenience stores and drugstores;
- alternative—online grocery services, vending machines, farmers’ markets and community supported agriculture programs (CSAs), and other alternative venues.
In addition to putting retail channels under the microscope, the report includes Food Shopper Insights, a chapter that dives into the minds of grocery shoppers. The company’s proprietary research is based on an online survey of 2,000 US-based adults that had shopped within the past 24 hours.
Topics delved into in the chapter on shopper behavior includes types of stores shopped, how much spent, planning before the trip and what in-store services they relied upon. It also takes a look their attitudes toward wellness, nutrition, labeling, natural/organic food products, food safety and more.
The data is based on the companies February/March 2013 Food Shopper Insights survey, and online survey conducted in June. The sample composition is representative of the country’s population, broken down by gender, age bracket, geographic region, ethnicity, income and presence of children.