Out of the UK: Kingsmill's Fruit & Fibre
What is it? “It’s a fruit infused bakery range that includes sliced bread, muffins and bagels made with berries and real fruit pieces. They claim to provide 50% of consumers’ daily wholegrain allowance.”
What makes it so innovative? “The entire product range is capitalizing on consumer openness to trying new flavor combinations. Bread is a pretty mundane category and it’s just a way to encourage experimentation.”
