Out of the UK: Stork’s Easy to Mix Baking Liquid
What is it? “It’s an easy to mix bakery liquid targeting the booming home baking market. It has been designed to be used in place of butter or margarine and comes in liquid form. It’s essentially positioned as a time-saving, convenience product targeting what they call the younger modern baker.”
What makes it so innovative? “It’s all about the product’s benefits. The fact it’s easy to use, especially as time saving is a very big issue among consumers. Even though time is scarce, consumers still want to be able to bake at home and products making baking more time efficient are sought after.”
