Dispatches from IBA 2012

White and brown bread fusion with Backaldrin's 2-in-1 concept

By Oliver Nieburg from Munich

- Last updated on GMT

Related tags: Introduction, Bread

Backaldrin has introduced a bread mix that combines both brown and white bread.

In this video from IBA 2012, Wolfgang Mayer, head of corporate communications for the company, talks about Backaldrin’s presence at the show and introduces the new ‘Night & Day’ 2-in-1 bread mix.

Night and Day Backaldrin
Backaldrin's Night & Day mix

The white side of the bread, which represents the day, is said to be full of fiber to help consumers start their day, while 

the brown bread side, representing the night, contains added protein.

For more information, see here​.

Related topics: Health, Ingredients, Bread

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