Consumers noticing food packaging reductions – FDF
The representative of UK food and drink groups conducted the survey of 1,100 people earlier this year.
They found half of those surveyed noticed a change around food manufacturers’ attempts to reduce packaging around products where this can be done without compromising quality of the product.
Two-thirds of consumers claimed to have noticed manufacturers using packing that can be recycled, reused or biodegraded, said the FDF.
FDF director of sustainability and competitiveness Andrew Kuyk said: “Following WRAP's progress report showing that there has been a reduction of 5.1% in packaging over the period 2009-10 this is further evidence that the industry is making steady progress towards the 10% target by the end of 2012”.