Marketing and Design - ENEXY (Leeb)
The ENEXY power snack packaging, which is produced by Leeb, was recognised in the Marketing and Design category after the judges agreed unanimously that the alufoil wrap offered excellent readability and a complete and a stunning pack shape with enhanced graphics.
They were also impressed by the opening tab which runs along the front of the bar rather than around it.
“This is a very difficult shape to wrap effectively, particularly the contours of the ‘hand’ shape gripping this energy bar,” said Devine.
“Leeb and its collaborators have achieved this brilliantly through clever design and use of an Alu/PE solvent free laminate.”