US packaged snacks tipped for tasty 20 per cent growth by 2013

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Related tags: New product development, United states

Retail sales of packaged snacks in the United States will reach nearly $82bn within four years; a 20 per cent increase on last year’s level, according to a new report from the latest Packaged Facts report from Marigny Research Group.

It’s report Sweet and Salty/Savory Snacks in the US: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition, forecasts that the sector is benefiting from recession in the US economy.

Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles that reduce opportunities for sit-down meals​,” said the report. “There’s also a growing consensus that several small meals or snacks during the day are actually healthier than the three-squares paradigm​.”

The report Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition costs 2.640 €

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