Packaging comes with sustainable forest certification

By Ahmed ElAmin

- Last updated on GMT

Related tags: Tetra pak, Recycling

Tetra Pak has released its first package with a label of
certification attesting that the materials were sourced from
forests managed in a sustainable manner.

The environmental labelling provides an opportunity for companies to signal their green credientials to consumers, an increasingly important strategy in today's marketplace. The certification on Sweden-based Tetra Pak's Tetra Recart packaging is from the Forest Stewardship Council (FSC), an international organisation which sets environmental standards for forest management. The FSC-labelled Tetra Recart packaging is currently being used by UK-based food retailer Sainsbury's. The Tetra Recart package weighs in at 18g, compared to 50g to 200g for competitive packages, the company claimed. The packaging can be recycled, is more efficient to store and is more space-efficient to transport, the company claimed. Sainsbury's will initially use the packaging for its own-label Premium Chopped Tomatoes brand. "As the 21st century alternative to canned foods, the Tetra Recart carton reassures Sainsbury's customers that the paperboard used comes from well-managed forests and controlled sources,"​ Tetra Pak stated. The package's rectangular shape also reduces carbon impact, as it takes up 33 per cent less space than a similar volume can, the company stated. "As well as being two thirds lighter than a tin can, the Tetra Recart as well as other carton packages from Tetra Pak are recyclable, meaning Sainsbury's customers will be buying one of the most sustainable packages on supermarket shelves,"​ the company claimed. Tetra Pak already sources all of its paperboard in Europe from FSC chain-of-custody certified suppliers. Overall, 74 per cent of Tetra Pak cartons are made from a renewable resource, the company added. Claes Du Rietz, Tetra Pak's vice president of its global environment unit, said the company's ultimate goal is to have all of the paper material used in its packaging certified to the highest standards available. "Launching the world's first FSC-labelled carton for liquid and canned food is a first step in a long and complicated process of having third party certification for the entire value chain of our all our packages,"​ she stated. Tetra Pak also added that it has been active in facilitating and promoting local collection and recycling of used consumer cartons around the world. The company aims to have one out of four cartons sold worldwide as recycled in 2008. In Sept 2006, Sainsbury's announced it would be the first retailer to move 150 million plastic packs and trays to compostable material. Sainsbury's aims to package its entire range of ready meals and organic produce in compostable material.

Related topics: Processing & Packaging

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