Crispy Green targets kosher snack market

By Neil Merrett

- Last updated on GMT

Related tags: Fruit

Crispy Green, a low-calorie snack maker, has launched
new freeze dried products, part of a strategy to
enter the growing international market for kosher-certified foods.

Having recently acquired kosher certification, US-based Crispy Green claims that its freeze dried snacks made from fruit targets the lower calorie and low sugar segments, and the emerging market for products complying to religious standards. The kosher certification outlines permissible standards under which meats can be produced and eaten according to the rules of Judaism. Crispy Green obtained the certification at the end of last month though the SKS Shatz Kosher organisation. Group president and founder Angela Liuclaims claims the move will further expand Crispy Green's market. "Gaining the SKS Shatz kosher certification is an important step for our company and our Crispy Fruit products not only to satisfy the demands of our large kosher customer base, but also to further enforce the high quality standards we set for our products,"​ she stated. The certification means that the group's Crispy Fruit products, which come in four flavour varieties -- apple, apricot, peach and pineapple -- can all be sold in the growing US kosher foods segment. Research by Mintel bears witness to the vast difference in size between the US and European kosher markets. The database contains about 12,000 entries of new products introduced in the US in the last five years, compared to less than 400 in Europe. French ingredients firm Solabia recently introduced continuous kosher production of its peptones and hydrolysates at its plant in Beauvais, France, in order to meet demand quickly and help reduce costs. Peptones - enzymatic digests of plant of animal protein - are used by the agri-food industries for the production of starter cultures or probiotics for dairy or food. Solabia has now transfered all production of meat peptones to its facility in Brazil, so it is not longer making any products that could contaminate the line in France. This is not the first time they have made kosher products, but Miller said that the company made be "somewhat unique, in that most people do it on a campaign basis".

Related topics: Ingredients

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