News brief: sandwich spreads, bread and crisps

By Charlotte Eyre

- Last updated on GMT

Related tags: Pringles

While a UK bakery turns to Italian expertise, British consumers are
conducting a love affair with mayo and rumours of a Pringles crisps
sale are rife.

UKconsumers shun home grown sandwich spreads ​Unpatriotic Brits seem to prefer dollops of mayonnaise on their sandwiches, as sales are almost twice that of the traditional salad cream, according to new research. According to market analysts Mintel, UK consumers will spend no less than £97m on the white stuff this year, and only £49m on salad cream. Furthermore, the gap between salad cream and its continental rival it set to widen within the next couple of years, as sales of mayonnaise are set to hit the £100m, while growth in salad cream has dried up, Mintel said. "Sales of mayonnaise have been driven by Hellmann's, which has championed its versatility, encouraging Brits to use mayonnaise in sandwiches and as an accompaniment to all kinds of meals,"​ said Alexandra Richmond, Mintel's senior consumer analyst. Future trends likely to dominate the market in future include exotic flavours, organic and Fairtrade brands, and flexible or squeezy packaging, Richmond said. Holgran angles for Italian ingredients ​UK baker Holgran will expand its product range in the UK thanks to the expertise of new Italian partner Millbo, the company last week announced. "By combining resources this exciting new alliance will benefit customers by giving them access to a much wider range of products,"​ the group stated. Holgran said it hopes to profit from Millbo's expertise in specialist ingredients such as sour dough, fermented flour and speciality enzymes such as amylases and baking lipases. "The new product development process will be speeded up as a result of the combined technical know-how and marketing expertise, which means new innovations' can be developed and brought to market more quickly." ​Holgran, an operating company within the bakeries division of Premier Foods, supplies the industry with ingredients often derived from cereal, malt and fibre. The company also claims to be the original creators of Granary, a premium healthy bread. Pringles for sale? ​Proctor & Gamble is considering a sale of its Pringles snack business in order to focus on its core health and beauty divisions, according to the Financial Times. Sales of Pringles, Folgers coffee and pet products grew just 1.9 per cent in the fourth quarter, the FT said, prompting the company to try and rid itself of all its food divisions. According to the Chicago Sun Times, Kraft could be interested in acquiring the crisp brand: "because salty snacks are a relevant part of their business". ​Pringles and the coffee brands enjoy annual sales of more than $1bn, with an operating margin of 25 per cent, the newspaper said.

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