Sweet formula for clear fruit drinks

By Neil Merrett

- Last updated on GMT

Related tags Marketing Drink Wild

A newsweetener formulation is designed for the
booming clear fruit drink segment.

According to Germany-based Wild, processors can use its Fruit Up sweetener brand to customise these beverages to the specific demands of its customers. As changing consumer demand turns away from carbonated soft drinks, the group hopes to cater for a growing number of companies turning to production of alternative products like water and fruit-based drinks. Fruit Up is a natural sweetener derived from fruit, which Wild says has the same intensity of sugar crystals. Beverages using the product can be marketed as being "sweetened with fruit".​ Wild added that further to specific demands of consumers, the additive can allow for the creation of lower calorie beverages containing about 15 per cent to 30 per cent juice. The company claims that beverages containing the additive can boast calorie content as low as 20 kcal per 100 ml, without compromising taste. Wild pointed in particular to the market for these products in Germany, which grew by over 20 per cent in the first half of 2006, as a reflection of the potential of "water with additives" segment, according to its own research. In the first half of 2007, the same market research also found rising demand for clear nectars, as part of growing interest amongst consumers for beverages perceived to be more diet-friendly. As part of the product's design, manufacturers that adopt the system can create an array of flavored beverages from apple and lemon to more exotic varities like star fruit, the company says. The concept also allows for the inclusion of functional ingredients that are increasingly being used to add value to products.

Related topics Ingredients

Related news

Show more

Related products

show more

Dairy proteins now available from Univar Solutions

Dairy proteins now available from Univar Solutions

Content provided by Univar Solutions | 20-Sep-2023 | White Paper

Foodology by Univar Solutions proudly partners with Leprino Nutrition as their North American distributor of nutritional ingredients and dairy products.

Clean Label Ingredients for Shelf-Life Extension

Clean Label Ingredients for Shelf-Life Extension

Content provided by Lesaffre | 19-Sep-2023 | White Paper

Product waste skyrockets without anti-staling agents and mold inhibitors. But consumers are scrutinizing labels more than ever before. How can you have...

Sustainability Claims Impact on Consumer Purchases

Sustainability Claims Impact on Consumer Purchases

Content provided by ADM | 07-Sep-2023 | Insight Guide

Discover what consumers say about sustainability claims versus what they do in the grocery aisle. Find out in this can’t-miss proprietary study from ADM:...

Cost-effective & efficient: Angel Prebake Solution

Cost-effective & efficient: Angel Prebake Solution

Content provided by Angel Yeast – Yeast and Baking Ingredients | 31-Jul-2023 | White Paper

After years of systematic research and practical application in the production process and essential ingredients for frozen dough, Angel's pre-bake...

Related suppliers

Follow us

Products

View more

Webinars