Tate & Lyle extends Promitor line in US first
appear in the US followed by other countries.
The ingredient is the second in the Promitor line to be launched. According to Tate & Lyle, the new fiber will allow manufacturers to add fiber to a wide range of products such as cereal coatings, snacks, soups, sauces and dressings, jams, fillings, puddings, confectionery, and dairy products. The British company is promoting the ingredient as a means of delivering high levels of fiber in new product areas, with out impact on taste or texture. "With its exceptional clarity, low viscosity, and process stability, Promitor soluble corn fiber can be used in products where people wouldn't expect to find fiber such as sauces and dressings, or clear beverages," said Jim Miller, director of product management for the Americas. "This will enable consumers to incorporate more fiber in their everyday diet." Tate & Lyle revealed the first product - a prebiotic resistant starch - in its new Promitor line in June. The line is being marketed as a means to increase the fiber content in foods consumers actually want to eat, so as to help them meet fiber targets. While the concept of probiotics has grown immensely in recent years thanks to probiotic yoghurt marketing campaigns such as that for Danone's Activia, prebiotic fiber remains relatively unknown by mainstream consumers. Prebiotic fiber in fact works with probiotics by creating a favorable gut environment for probiotic bacteria. Tate & Lyle says its soluble corn fiber is well-tolerated and has a low glycemic response. The new fiber can be used to replace traditional sweeteners such as liquid and dry corn sweeteners, sucrose, and sugar alcohols - but only has 2kcal/gram. The company is looking to cobrand its ingredients line with food manufacturers. For the resistant starch product, Tate & Lyle worked in collaboration with Leatherhead Food International to identify the prebiotic properties of the starch, as part of a wider clinical research programme. That is, it helps balance the environment in the gut to aid survival of probiotic 'good' bacteria. Tate & Lyle has places considerable emphasis on health and wellness recently. It is presently constructing a health and wellness R&D centre in Lille, France, which is scheduled to open in the autumn. It also offers a formulation service called Enrich for dairy, beverage and bakery prototypes, to increase the nutritional value of products by adding in beneficial ingredients needed to fulfil requirements - especially for digestive health and immunity, obesity, and children's health.