DataLase claims its Packmark process allows packagers the flexibility to add variable information at short notice, eliminating the requirement for changeovers and reducing downtime. Consumer demand for the nutritional value data about the food they eat and increasing regulatory requirements are forcing packagers to include more information on packaged products. Retailers are pressuring manufacturers to include more nutritional information as part of the trend towards healthier food. However, changes to food packaging display requirements can be disruptive and costly, especially if design and printing has already taken place. Nutritional signposting and guideline daily amounts are increasingly appearing on packaged food. While some information, such as 'suitable for vegans', helps consumers make lifestyle choices, other information, such as allergy advice, can prevent injury and illness. Areas of packaging that are known to be subject to change are coated with DataLase material and left blank. Once the information that needs to be displayed is confirmed, the low-power CO2 laser is activated at the end of the process line where the black on white printing on the label takes place. Adding last minute information to packaging and having the ability to make changing at short noticec also makes it harder for counterfeiters to copy the packaging of products. The ability to alter packaging for certain volumes of a production run could help manufacturers recover packaged products more efficiently during recalls. "This enables packers to add variable information onto packaging as it is dispatched from the warehouse, ensuring that all information is clear to consumers in order to avoid confusion and mistrust," the company said. DataLase has headquarters in the UK with an operation in the US. The company provides a range of solutions for primary and secondary packaging for the food industry.