The proposals are expected to result in the inauguration of six agro-food industry promotional funds focused on improving the profile and quality of segments such as milk, poultry, fish and vegetable production, through the private sector. Though Poland's food industry is already benefiting to its recently acquired status as an EU member, the funding would allow the country's processors and producers to push their goods further into burgeoning new markets like China. The funding could further pressure more developed markets like the US and Western European, which are already facing increasing competition against food products from emerging markets like Eastern Europe and Asia. In conjunction with Rural Development Program, the funding would look to increase the value of Polish food products by allowing for the promotion of geographical indicators for products like "Lisiecka Sausage". The government estimates that about twenty products are currently hoping to apply to the protective legislation. Along with geographical indicators that funding is also expected to boost other lucrative areas such as protected designation of origin marks and traditional specialty guaranteed designation. According to EU rules, while 50 per cent of food promotion funding should be funded by the bloc, with a further 30 per cent from local government, industry is currently unable to provide the 20 per cent it is required to supply. Failure to rectify this problem would prevent the country Poland from being eligible for the funding. To achieve this target, under the draft proposals currently being reviewed by the government, all processors and farms large enough to pay Value Added Tax would have a responsibility to foot the bill. Areas for the funding will be jointly agreed upon by representatives from both the processing and agricultural sectors in order to ensure that no contributors will be left out, the proposals add.