Allergy-safe bakery produces on-the-go snack options

By Catherine Boal

- Last updated on GMT

Related tags: Nutrition

The UK's 'free-from' bakery market is benefiting from continuing
innovation with the launch of new snacking options from leading
niche producer Ok Foods.

Ok Foods manufacturers snacks for consumers unable to eat gluten, wheat or diary products. With snackers growing ever more conscious of ingredients and rising numbers of consumers becoming intolerant to certain foodstuffs, the 'free-from' market is growing and manufacturers such as Ok Foods are becoming more innovative in targeting the trend. The company said: "As health and diet issues are high on the agenda and the food and nutrition debate is becoming a public health issue, the 'free-from' market has leapt into prominence in the last two years with allergic conditions rising two to threefold in the last 20 years." ​Now, Ok Foods has launched two new products to provide wheat, gluten and dairy-free on-the-go snack options. The company's Mini bites - available in Fruit, Nut and Chocolate or Flapjack style - are suitable for vegetarians and those suffering from Coeliac disease. Coeliac disease is caused by an intolerance to gluten, the protein found in wheat, rye and barley, and affects an average of one in 300 people in Europe and the US. In Germany the figure is higher at one in 200, while the UK reports a figure of one in 100. In addition to the Mini bites range, Ok Foods has launched Cherry & Coconut and Cranberry & Raisin fingers to appeal to the pre-summer weight management market. The low-fat biscuits contain less than 1g of fat per finger and, again, are suitable for specialist diets. Market research firm Mintel show the UK's free-from food market was worth around £90 million (€131m) in 2005 with gluten/wheat free products forming the largest sector at 54 per cent of value sales.

Related topics: Ingredients

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