Snack makers urged to target health nuts

By Catherine Boal

- Last updated on GMT

Related tags: Nutrition

Manufacturers of nut snacks could boost lacklustre sales by
marketing the products from a health platform and being more
vociferous in publicising the nutritional benefits of a diet rich
in nuts, according to the American Peanut Council.

Consultant nutritionist with the American Peanut Council Jennette Higgs told​: "There has never been a better time to focus on health to promote these products. It is an easy way of boosting business and manufacturers are missing out on this opportunity." ​By targeting consumers who are concerned about weight issues or just aiming to improve their diet, nut manufacturers are well-placed to benefit from the anti-obesity backlash. ​Peanuts are a good source of zinc, protein, fibre, magnesium and folate - making them a healthier option to other convenient, on-the-go snacks. Higgs believes peanuts are an important tool in fighting rising obesity levels and educating consumers on the importance of changing their diet and lifestyle. Given the peanuts long-standing popularity in the UK, convincing those most at risk of becoming overweight to turn to the widely-available nuts rather than unhealthy snacks is an achievable and realistic goal, according to the nutritionist. In the past consumers have been wary of peanuts, due to their reputation as a salty and fattening option. But Higgs argues this is an unhelpful myth and consumers would be pleasantly surprised by the actual salt content. "Peanuts contain less salt than most processed foods. It sticks to the outside kernel making them taste saltier but the nut itself is naturally low in salt,"​ she explained. While consumers have been reticent to embrace any products with a high fat content, the American Peanut Council is keen to stress that the type of fats found in nuts are unsaturated and therefore actually needed for health. And studies have shown that eating nuts regularly can reduce the risk of heart disease. In September last year, the European Prospective Investigation into Cancer (EPIC) published a Europe-wide study indicating that eating just two handful of nuts a week could reduce the risk of Coronary Heart Disease (CHD) by 11 per cent. According to market analyst firm Datamonitor, the UK peanut market is expected to reach £111.8 million (€163.2m) by 2010.

Related topics: Ingredients, Health

Related news

Show more

Related products

show more

A Baker’s Hero: Vital Wheat Gluten

A Baker’s Hero: Vital Wheat Gluten

Cargill | 25-Oct-2022 | Technical / White Paper

From formulation to finished product, vital wheat gluten is a true superhero when it comes to the bakery. Learn how this humble, plant-based protein rose...

Enhance the shelf life of baked goods now!

Enhance the shelf life of baked goods now!

Mane Kancor Ingredients Pvt. Ltd. | 19-Oct-2022 | Technical / White Paper

Fats in baked foods influence its softness and flavour, however it is also prone to acceleration of oxidation under high temperatures leading to rancidity...

Sugar reduction and alternatives guide

Sugar reduction and alternatives guide

Cambridge Commodities | 28-Sep-2022 | Product Brochure

Cambridge Commodities has selected a number of sugar alternatives including food-based alternative sweetening products, sweeteners of natural origin, and...

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

Follow us


View more