Wild promotes taste receptor flavour technology

By staff reporter

- Last updated on GMT

Related tags Taste

Wild claims to have developed flavour technology that improves the
taste reception of artificially sweetened products.

The firm said that its Resolver Technology also neutralises undesirable off-notes, a common problem in food production. "Excellent taste is essential for the success of food and beverages,"​ said the company in a statement. "However, sweeteners and functional ingredients have an undesired off-note that interferes the sensory experience of the product."​ Resolver Technology is designed to optimise the taste of foods, beverages, and other single ingredients. The company claims that the effectiveness of the ingredient has been approved in numerous products. "Sweeteners, cereals, mineral nutrients, vitamins and preserving agents have - besides the desired qualities - unpleasant sensory characteristics, including a bitter, soapy, metallic or burning aftertaste,"​ said Wild. "By adding the Wild Resolver these undesirable off-notes can be blocked and allowing the taste of the products to be noticeably improved. Thus, the natural flavour caters for a positive taste experience in the product."​ The Wild Resolver is a component of a natural flavour, based on a combination of natural flavours and flavour extracts. The ingredient is also water-soluble and does not contain any GMO ingredients. Human taste receptors are based on a receptor activation system. In order to pass a specific sensation to the brain, the molecules in foods or beverages must latch onto the corresponding taste receptor and contact the receptor activator. When a particular flavour component is undesired, such as the bitter aftertaste of sweeteners, the Wild Resolver neutralises the molecular structure by blocking keys and triggers for that molecule in the food or beverage, so the tongue's bitter taste receptor is never activated. "The Wild Resolveris suitable for application in a wide variety of products of the food and beverage industry,"​ said the firm. "It is currently being used in calorie-reduced soft drinks, soy drinks, tea and coffee products, sports drinks, energy drinks, dietary supplements and dietetic products."

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