Natural snack maker focuses on seasonal sector
new product innovation with the launch of a seasonal variety.
The Winter Seasonal recipe includes pears, pecans, ginger and dark chocolate in order to capitalise on consumer trends for indulgence combined with health.
One of the major trends of 2005, healthy snacking gave a boost to the cereal bar market which, according to analysts Leatherhead International had sales growth of 9.6% in the US, Japan, Australia and the five largest European countries last year and are expected to rise around 4.8% per annum over the next five years to reach $3bn (€5.9bn) by 2010.
In order to capitalise on the sector's popularity, companys such as Eat Natural are investing in innovation. In December last year, the snack bar maker released its Mile High bar aimed at travellers.
The bar, which contains health-boosting ingredients such as cranberries, walnuts, sesame seeds, pumpkin seeds and the antioxidant 'superfruit' goji berry, began retailing to airlines and airport shops.
Eat Natural had a year on year growth of 48 per cent in 2005-2006 and has an estimated brand value of £22m (€32.6m).
It has said it will follow the winter seasonal bar with a summer edition later in the year.
