GCS launches brand identity

By staff reporter

- Last updated on GMT

Related tags: Brand, Brand management

Global Closure Systems (GCS), one of the largest closure system
suppliers to in the world, has unveiled its new brand identity.

Composed of several well-known brands including Astra Plastique, Bender, Massmould, Obrist, UCP and Zeller, the group offers a wide range of plastic and metal closing and dispensing systems for the global food and beverage markets.

GCS is owned by funds managed by PAI Partners, a leading European private equity company headquartered in Paris, France.

The group also inherits a strong suite of patented closures, including the All Plastic Trigger Pump (APTP), integrated valve systems for closures, snap-hinge closures, child resistant closures and PolyGuard, PolyVent and MonoGuard beverage closures.

GCS believes it can support further innovation through combining the resources of its various affiliate companies and facilities located throughout Europe, Asia, and the Americas.

"Innovation is a strong need in all markets and we intend to lead the way in this regard globally,"​ said Chris Harrison, CEO of GCS.

"GCS is a new company, but one with a strong foundation of technologies, expertise, products, and, most importantly, customer relationships. We are further investing in these strengths to excel in markets worldwide."

GCS serves markets in more than 100 separate countries with over 38 billion closures produced annually. The company says that it supports its brands through worldwide standards of quality and continuous improvement initiatives.

This should ensure that cutting-edge technologies are available to customers across product lines and geographies to assure global innovation with regional application.

Related topics: Processing & Packaging

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