Bakeries receive German quality mark at Anuga

By Lorraine Heller

- Last updated on GMT

Related tags: Bread

European bakeries that have achieved consistent product quality for
up to fifteen years were this week awarded by the German
Agricultural Society (DLG) at the Anuga trade fair, held in
Cologne.

The Frankfurt-based organisation, which tests over 20,000 products every year, claims to be one of the country's most important associations in the field of food and beverage appraisal. Participation in the annual testing programme is voluntary, and chosen by food companies as a means to benchmark the quality of their products with the recognised DLG label. According to research conducted by the DLG, 80 per cent of consumers in Germany are aware of the organisation as an"impartial and competent test organisation for foods," while 72 per cent confirmed the label carries weight in their view of a product's quality. "The label is recognised throughout Germany, and helps a company stand out against competition," said the DLG's Karin Hillgärtner, who presented the awards on Monday. "Around 400 companies take part in the testing every year. Most of them are German, but since 1993 other European firms have also participated. The label has become a mark of international quality, and also helps export companies to reach new customers in Germany," she told BakeryAndSnacks.com. The DLG says it tests around 2,500 bakery, confectionery and cereal food products every year, with a main focus on sensory testing. "We test the texture, consistency, taste, odour and visual appeal of baked products. We also test certain ingredient levels, such as salt and butter. We can then advise how the product could be modified to achieve optimum quality," said Hillgärtner. Products receive a gold, silver or bronze label, depending on the level of quality achieved. Companies awarded on Monday received the DLG's recognition for five, ten or fifteen years' successful and uninterrupted participation in the testing programme. Companies awarded included German market leaders in Christmas cake products, Lambertz, and leading national bakery chains Kamps Brot and Harry Brot. "We participate in the testing because consumers in Germany recognise the DLG award and are more likely to trust a labelled product, thereby increasing sales," said Johann Berchtold, Harry Brot' production and technology managing director. Harry Brot, which employs almost 3,000 staff and supplies supermarkets throughout northern and central Germany, launched its new Pane Rustico product at the Anuga show this week. The product is the latest in a line of new launches by Harry Brot, following the popular toast bread and butter croissants launched in June, and the hot dog and hamburger buns and English Toasties introduced in May. External links to companies or organisations mentioned in thisstory: German Agricultural Society Harry Brot

Related topics: Ingredients

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