Kellogg cuts down

- Last updated on GMT

Related tags: Fat content, Cheez-it

Kellogg, the largest US cereal maker, is considering lowering the
fat content of many of its products. These include Keebler cookies
and other snack products.

Kellogg​, the largest US cereal maker, is considering lowering the fat content of many of its products. These include Keebler cookies and other snack products.

"We would do the products that have the highest exposure, and that contain the highest levels of fat,"​ CEO Carlos Guterriez told Reuters. "That would lead us potentially toward cookies, because that's probably really the only area where we're looking at higher fat content."

The company insists that many of its products, including cereal bars and snacks, already have relatively low levels of fat compared to other products on the market place.

Kellogg's anticipated move to lower the fat content of some of its products is very much part of an industry trend. Consumers are demanding healthier snacks and manufacturers have been forced to react accordingly.

Indeed, Kellogg claimed that second-quarter cookie sales were disappointing largely because consumers have become much more conscious of health considerations such as obesity.

Food giant Kraft Foods, which owns a number of high profile snack brands, also hit the headlines recently following its decision to reduce the fat content of many of its products.

Related topics: Kellogg, Processing & Packaging

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