Dole works on salad's honour
Dole Food, a packaged salads company in the US, has launched a
campaign to stress the safety of the product following the E. coli
contamination of salads from Spokane Produce this July.
campaign to stress the safety of the product following the E. coli
contamination of salads from Spokane Produce this July.
Dole Food, a packaged salads company in the US, has launched a campaign to stress the safety of the product following the E. coli contamination of salads from Spokane Produce this July.
The move to promote the safety of packaged salads, which generated $520 million (€529m) of Dole's $4.45 billion in sales last year, includes visits by journalists, consumers and inspectors from the Food and Drug Administration to the company's Northern California plant.
Dole is keen on claiming leadership in food processing safety following the Spokane Produce case, which was the second time in 10 years that packaged salads have come under fire.
