General Mills

Baking news in brief

Baking news in brief

UK beverage group Diageo has sold 49.9 million shares in US company
General Mills to reduce debt, while US-based Sara Lee is to shed 60
of its smallest businesses to invest in its leading brands.
Elsewhere, Spain has instigated a...

Put through the mill

Put through the mill

Despite significant restructuring following the acquisition of
Pillsbury in 2001, US bakery and foods giant General Mills is
reported to be satisfied with its overall results for the first
quarter of fiscal 2004.

All bar none

All bar none

General Mills is launching a series of Oatmeal Crisp Fruit 'n
Cereal bars, the latest addition to the firms' snack product range
that includes Nature Valley and Milk 'n Cereal bars.

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