While consumer interest is peaked by international flavors not widely known, they’re also looking for something familiar, like cinnamon, mac ‘n cheese, sweet potato and pork. We take a dive into T. Hasegawa’s April Flavor Flash.
With more than a third of snackers citing ‘the excitement of flavour’ as the reason to indulge, the flavour experts at T. Hasegawa - one of the world’s top 10 flavour houses - get to grips with what both the better-for-you (BFY) and indulgent-minded consumer...