Freshness is the number one priority for consumers when buying bread. In Europe, it accounts for the rising popularity of bake-off bread, in-store bakeries and bread vending machines. So how can the industrial baker stay competitive faced with this challenging trend? Hear Chris Brockman from Mintel Food & Drink on how the freshness trend is impacting Europe’s industrial bread market. Andy Flounders, application specialist at DuPont™ Danisco®, presents solutions for fresh-keeping bread.
Global Food Analyst, Food & Drink, Bakery, Bread and Cakes
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