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Trends > Smart Packaging

Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II

Snacks: Too much health, not enough joy? Saatchi & Saatchi X says maybe…

Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP...

Dispatches from Sweets & Snacks Expo 2014

Flamous Brands CEO: We want to take falafel chips mainstream

Flamous Brands has redesigned its packaging for better shelf appeal as it tries to push falafel chips into the mainstream snacking space, its CEO says.

Kraft: Meat has been largely absent from healthy-protein snacking

Kraft Foods has developed a high-protein snack with a meat component to tap into a space in healthy-protein snacking that it says has been missed.

DISPATCHES FROM VITAFOODS EUROPE 2014

‘Boring’ bread needs clever labeling and flavor excitement: Mintel

Packaged bread is typically boring and lifeless but clever labeling and flavor innovation should reinvigorate the category, says a Mintel analyst.

Interpack 2014

Dow to launch pacXpert across EMEA

Dow Packaging has launched pacXpert at Interpack with plans to roll the product out across Europe, the Middle East and Africa (EMEA) this month. 

Aplix Easy-Lock wins Kellogg’s deal

Aplix has won a deal to supply Kellogg’s Special K Muesli and Crunchy Nut packs with its Easy-Lock polyethylene reclosable design across Europe.

Shelf appeal: Image analysis has greater focus than the untrained eye

Image analysis could be a effective way to determine quality loss in storage compared to visual inspection, according to researchers.

Matte is the new black for snacks: ‘There are several drivers’, says expert

Traditional high-gloss packs will soon be a thing of the past as snack makers turn to matte finishes in the battle for shelf appeal, an expert says.

Cereal psychology: Mascot eye contact sparks consumer trust

Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.

Mona’s Granola: Big cereal brands have overlooked sensual packaging

Big cereal players haven’t worked out the concept of sensual packaging, sticking instead to rigid boxes and thick plastics but Mona’s Granola is one step ahead, says its founder....

Snacking on ideas with Sally Lyons Wyatt: Part I

IRI executive: Snacks faced a competitive shark tank last year

Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.

General Mills hopes comic books will invigorate cereal

General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.

Allergens survey highlights risks in industry practice

Nearly a third of food businesses have no corporate allergen management systems in place, an SGS survey has found.

News in brief

United Biscuits R&D targets impulse channel

 United Biscuits has revamped the cheese flavor of its baked Mini Cheddars snack, developed a new chili beef flavor and added more price marked packs to target impulse buys.

Allergen-friendly snacks crunch into smart packaging

Zego, a manufacturer of allergen-friendly snack bars, has launched wrappers and boxes with QR codes enabling consumers to keep tabs on allergen products.

Tyrrells uses poetic license with writer’s image

Tyrrells Crisps has apologized for inadvertently using an image of a Nobel Prize nominated poet to illustrate a "fleeting look of contempt" for its on-pack competition....

Bakers need to think like CPG firms, says Nielsen

Bakers need to start thinking about concepts, packaging and branding ahead of formulation – like consumer packaged goods firms, says Nielsen’s bakery expert.

Comment

Everything is a snack: Time to re-invent the potato chip

Noodle pots, bagels, pizza slices, yogurts, soups – you name it – have muscled into the snack space. So what hope do old-fashioned potato chip, popcorn and nut makers really have?

Nestlé defends 'lunchbox friendly' claims after nut allergen rebuke

Nestlé has defended itself and its allergy charity consort against criticism of the marketing of its ''lunchbox friendly'' muesli bars to schools despite them being unsuitable for nut allergy sufferers. ...

New year, new waistline, new market? Kellogg slashes snack bar prices by 29%

Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast...

Graze.com ready to gobble up US market prospects

Snacking subscription service Graze.com has pumped nearly $5m into US expansion - a market that has very, very big potential, CEO says.

Are natural antimicrobial compounds the future for delaying bread mold?

Natural, active antimicrobial sachets containing concentrated oregano essential oil (OEO) should resonate well with consumers concerned about artificial preservation techniques, suggest researchers.

General Mills: Next generation growth is in subscription snacking

General Mills says its subscription snacking service Nibblr will feed next generation business growth as convenience booms.

Global snack trends 2013: ‘It was a spicy year’

Fiery flavors, popped chips and retail-ready pack designs were some of the biggest trends for snack makers this year, according to trade heads in Europe and the US.

General Mills cereal tactics: Fan bases, adult fun, gluten-free and protein

General Mills has developed gluten-free cereal lines, added protein, targeted adults and re-launched old favorites in a bid to boost cereal business in the US over the past year.

Key Industry Events

 

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Live Supplier Webinars

Using Barley to Formulate Healthy Food Products
Alberta Barley Commission

On demand Supplier Webinars

Raising the Bar: Ingredients, Claims and Increasing Consumer Appeal
Almond Board of California
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