SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Trends > Health

Biothera CEO: It’s public knowledge that today’s immune system is not as developed as it was decades ago

By Elaine Watson , 23-Jul-2012
Last updated on 23-Jul-2012 at 15:08 GMT2012-07-23T15:08:58Z

Biothera: Today’s immune system is not as developed as it was

Manufacturers of everything from bread to sports supplements are now incorporating beta glucan-based ingredient Wellmune WGP into their products as consumer demand for immune health products grows, says brand owner Biothera.

Derived from the cell wall of a proprietary strain of baker’s yeast, Wellmune WGP ‘primes’ the innate immune system - the body’s first line of defense against invasion by bacteria and viruses – and can withstand wide pH ranges, high temperatures and harsh processing conditions.

This means it can be incorporated into a broader range of products than many probiotics, said Biothera CEO Richard Mueller, who caught up with NutraIngredients-USA at the IFT show in Las Vegas.

“With the whole immune health category, it’s nice that the stars seem to be aligned in so many ways right now”, says Mueller.

“It’s become public knowledge that today’s immune system is not as developed as it was decades ago, especially children’s immune systems.”

 

 

Related products

Related suppliers

Kettle Chips ventures into new snack territory with Snyder’s-Lance

Kettle Chips ventures out of UK and to new snack territory with Snyder’s-Lance

UK business Kettle Foods is diversifying into new snacking avenues such as popcorn and...

Soviet era’s Long Chips’ journey of endurance

Soviet era’s Long Chips’ journey of endurance

Pernes L’s Latvian snack, Long Chips, survived the collapse of the Soviet Union in...

Ex-flight attendant creates PaPis pea protein snacks for passengers

Ex-flight attendant creates PaPis pea protein snacks for business class passengers

Startup PaPicant has developed PaPis, a savory snack bar targeted at first and business...

wow!bab targets supermarkets with baobab cereals and bars

wow!bab targets supermarkets with baobab cereals and bars

German cereal and cereal bar company Frutelia is eyeing mainstream supermarket listings for its...

Cola-flavored biscuits: Döhler borrows from beverages for bakery

Cola-flavored biscuits: Döhler borrows from beverages for bakery concepts

Döhler showcased an array of concepts for the bakery industry inspired by drinks at...

ecomec tough competition for wafer and biscuit packaging

Machinery manufacturer sees tough competition for wafer and biscuit packaging but success in chocolate

Ecomec in Belgium deals in second-hand machinery for processed packaging for the candy, chocolate,...

Live panel: How to avoid a PR disaster for recalled candy & snacks

Live panel: How to avoid a PR disaster for recalled candy & snacks

BakeryandSnacks presents a live stream of our panel discussion on product recall management from...

Can consumers tell the difference between sustainable cocoa labels?

Vox Pop: Can consumers tell the difference between sustainable cocoa labels?

Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade...

ITENE develops antimicrobial packaging for bread

ITENE develops antimicrobial packaging for bread

ITENE (Packaging, Transport and Logistics Research Center) Madrid, has developed an antimicrobial packaging for...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Promotional Features

Content Provided by Fonterra

Way forward with whey protein