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Trends > Emerging Markets

Emerging Markets

Manufacturers in their swarms are flurrying to emerging markets like Brazil, Russia, China and India to cash in on booming populations that have money to spend. But it isn't a simple 'shift' of business model. Companies must work hard to carefully tailor products and marketing to very different and varied consumer groups.

Fast food growth rate set to be a whopper in India

While the Indian economy slows, its consumers’ taste for burgers and pizzas is growing fast, with one research agency suggesting the fast food market there will double over the next...

Capital Foods denies talks with Nissin as noodle brand eyes up India

The majority owner of Indian processed food manufacturer Capital Foods has vigorously scotched suggestions that is company is poised to be sold to Japanese giant Nissin Foods.


Kellogg APAC president: We're in a position to create the breakfast category in Asia

Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that’s exactly what it plans on doing, its regional president says.

Flowers Foods has fighting hope for ex-Hostess ‘powerhouse brand’ Wonder

Flowers Foods will ignite growth in new markets and pick up lost volumes with its newly acquired ex-Hostess brand Wonder – a product its president and CEO describes as a...

Research finds urban Indians have little time for healthy breakfasts

Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a...

One-third of Chinese faced with excess aluminium consumption

Alum-based baking ingredients are to blame for almost one-third of Chinese people consuming quantities of aluminium above the recommended maximum safe level in their diets, according to new research.

Sights on India

PepsiCo’s possible crisp co. pounce a strong signal of snack expansion

Market-watchers in India have recently been speculating that PepsiCo is poised to make a bid for an Indian crisp manufacturer as a means to grab greater control of snacks in...


Can ramen be the saviour with food security in the soup

If you were asked to list Japan’s biggest export concepts, what would you say? Undoubtedly consumer electronics would be there; cars too - after all, the country has made the...

Flipping and frying in China’s complex fast food market

As companies jostle for rights to own fast-food franchises in China, is the real quick service restaurant picture really as rosy as it looks on the surface?

Grupo Bimbo CEO on re-entering Brazil: ‘We lost a bit of the Grupo Bimbo DNA'

Grupo Bimbo lost a bit of its DNA when it re-entered Brazil because there was too much focus on immediate growth, its CEO admits.

China research

KFC named China’s most powerful brand

Fast food chain KFC tops the table in China as the most powerful international brand in the country, according to research compiled for the BBC.

AAK acquires Turkey-based fats supplier Unipro from Unilever

AAK has acquired Turkey-based oils and fats supplier Unipro from Unilever for an undisclosed sum, the company said on Friday.

US influence and obesity concerns fuel breakfast cereal boom in Mexico: Canadean

Younger Mexican consumers have adopted healthier eating trends as US influence, obesity concerns and marketing efforts take hold, prompting a sharp rise in breakfast cereal consumption, according to Canadean.

Oat cereal outpaces other healthy options in India, finds Nielsen

Indian consumers have universally steered towards healthier breakfast options over the last decade and oat cereals have far outpaced other choices, Nielsen research shows.

How sustainable is quinoa?

Interest in quinoa has surged among consumers in Europe and the United States – but the rapid increase in its popularity has also given rise to concerns about sustainable production.

Campbell Soup seeks to boost footprint in China with deal to buy Danish baked snacks maker Kelsen Group

A month after announcing a deal to buy baby food firm Plum Organics, Campbell Soup has unveiled plans to acquire Kelsen Group A/S, a Danish producer of baked snacks that...

Want-Want chairman tops Forbes Taiwan rich list as China business booms

The chairman of Taiwanese food and drink major Want-Want has topped the Forbes Taiwan rich list for the second year running on the back of a booming snacks business in...

‘There’s an emergency for cake freshness in the industry’: Puratos

There is an urgent need for freshness in the cake sector with strongest demands from Asia and South America, a Puratos brand manager says.

BRIC snacking: Stereotypes must be cast aside

Snack makers must cast aside stereotypes when targeting the BRIC region because the markets and consumers are a lot more complicated, an analyst says.

Bimbo: The not-so-global brand

Bimbo is a popular bakery brand that is in growth but global penetration remains fairly low outside Latin America, an expert says.

Lay’s is no. 9 most chosen global FMCG brand

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

PepsiCo bites into Southeast Asia with expansion partnership

PepsiCo will push its snacks brands further into Asia in a new deal with Swiss market expansion specialist DKSH.

Innovation and new markets: How snack firms can ride the recessionary wave

Snack makers must continue to innovate and develop new markets to succeed in a tough and increasingly competitive marketplace, says the president of the Snack Food Association (SFA).

Snacking on global brand ideas with Euromonitor

The big eat: A shared global snack vision

A snack is a snack in every market making global brand building easier, a Euromonitor analyst says.

Taura confident ingredients knowledge will aid shift into finished snacks development

Knowledge on ingredients and formulation puts Taura Natural Ingredients in good stead as it ventures into developing and manufacturing fruit snacks for selected partners, its marketing manager says.

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