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Trends > Diversification

Kellogg muesli launch taps into ‘superfood’ trend

Kellogg Australia’s new Fibrelicious muesli expands the brand beyond its traditional flake format and taps into the ‘superfood’ seed trend, according to a Datamonitor analyst.

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing...

Special Edition: Gluten-free

Riches in niches? The retail future of gluten-free

Should manufacturers look to move gluten-free products into the retail mainstream or does the segment’s future lie in its niche positioning?

Convenience trend hurts both cereal and baked breakfast goods: Analyst

The US trend of skipping breakfast or eating it on the go hurts both cereal and packaged breakfast baked goods, according to an analyst behind a Packaged Facts report. 

Euromonitor: Grupo Bimbo could face disappointment with Canada Bread

Grupo Bimbo will have its work cut out baking up success in Canada and could be disappointed if it expects too much, says analyst. 

Can Weetabix-Weight Watchers tie-up help tough out difficult times?

Weetabix and Weight Watchers have joined forces to develop a high fiber cereal - a good example of how weight loss firms and breakfast brands can become more resilient in...

Alternative snack protein: “Hybrid” meat wins over insects, lentils and seaweed

Locusts, lentils, seaweed or “hybrid” meat? Researchers have found that consumers prefer the thought of non-specified meat substitute snacks over those containing insects or seaweed. 

Comment

Everything is a snack: Time to re-invent the potato chip

Noodle pots, bagels, pizza slices, yogurts, soups – you name it – have muscled into the snack space. So what hope do old-fashioned potato chip, popcorn and nut makers really have?

Adult fun: Nestlé extends Toffee Crisp chocolate bar into cereal

Nestlé has made another chocolate brand extension, this time into breakfast, with adult-targeted Toffee Crisp cereal – set to be a win with older consumers, says innovation director at Mintel.

New year, new waistline, new market? Kellogg slashes snack bar prices by 29%

Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast...

Japan’s $10.6bn snack market is an R&D playground: Euromonitor

Japan's ultra-developed snack market could be a hotbed for research and development (R&D) in the sector, says Euromonitor.

News in brief

Mountain Dew flavored Cheetos in Japan

PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.

The future of snacks: Health halos, pouch formats and semi-liquid treats

Snacking as we know it will evolve, driven by an unruly consumer desire to try new and exciting concepts and companies must buck up and innovate to profit, says a...

Skinny bread: Warburtons to invest £20m in sandwich alternatives

UK bread major Warburtons will pump £20m ($32.8m) into a new production plant dedicated to sandwich alternatives as demand in the segment booms.

Consultant: ‘Traditional cereal companies fooled themselves for years’

People don’t eat cereal from a bowl every morning – they go to Starbucks, drink smoothies and eat breakfast biscuits. Cereal makers need to play catch up, says a healthy...

General Mills: ‘We are not waiting on industry trends to improve’

General Mills reported lower-than-expected earnings for Q2, fiscal 2014 but said it plans to reinvigorate business in the second half with NPD.

Kellogg NPD: Mess-free frozen breakfasts target morning rush

Kellogg’s new frozen breakfast products are mess-free, on-the-go options that will attract today’s busy consumer, an analyst says. 

Pastry makers should brighten up, says Pidy

The patisserie world has not fully tapped into vibrant colors but should, a manager at Pidy says.

Confectioner Cloetta ready to compete in snacks after acquisition

Dry roasted nut maker Alrifai Nutisal has been acquired by Nordic confectionery firm Cloetta.

Bitter sweet? Frito-Lay's Wavy chips have 'too much chocolate'

Frito-Lay has used too much chocolate on its new Wavy chips but the product should do very well in the indulgent snacks arena, an analyst says.

Ishida Europe MD: Snacks will be growth tool for Africa

Ishida Europe plans to expand into Africa next year and snacks will spearhead the move, its managing director says.

Does Frito-Lay want a taste of the candy market?

Frito-Lay’s move to develop chocolate-dipped potato chips bridges the gap into candy, broadening its consumer catchment at a clever time, says an analyst.

BREAD KNOWLEDGE: NIELSEN INSIGHTS PART I

Nielsen: Fresh bakery is in fashion and par-baked loaves are hitting runways

Bakery is like fashion – fresh bakery is in and ‘fresh at your convenience’ is the latest trend hitting runways, says Nielsen’s bakery expert.

Car specialist SAS Automation in gear to be a 'major player' in baking, it says

Automotive specialist SAS Automation dived into the bakery sector three years ago and says it plans to be a major player in de-panning within the next two.

PepsiCo powers through with collective portfolio

PepsiCo's third quarter (Q3) results reveal good year-to-year growth within snack division Frito-Lay, despite the continuing challenge of a trade landscape divided between volatile emerging economies and sluggish developed markets.

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