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IFT 2017

Arla extends protein bar shelf life with clean label ingredients

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Douglas Yu

By Douglas Yu+

06-Jul-2017
Last updated on 11-Jul-2017 at 10:18 GMT2017-07-11T10:18:13Z

Arla has developed a clean label protein bar prototype that will stay soft on the shelf for up to two years. Pic: ©iStock/JANIFEST

Arla has developed a clean label protein bar prototype that will stay soft on the shelf for up to two years. Pic: ©iStock/JANIFEST

Arla Foods Ingredients showcased a clean label protein bar prototype made with milk from grass-fed cows without any added hormones at IFT held in Las Vegas last month.

According Troels Laursen, business unit director of health and performance nutrition at Arla, the clean label ingredients enable the protein bar to stay soft on the shelf for up to two years.

“It’s based on a lot of experiments on how different milk protein and whey protein behave in food matrixes, how they behave in isolation, and how you can modify the behavior by combining certain types of milk protein together,” he said. 

Protein bars have migrated from sports nutrition arena to mainstream market as they follow several key health and wellness trends, Laursen added.

“In the US, you can’t go to a gas station or supermarket without finding a shelf filled with protein bars.”

Not entering plant-based market

Arla said it focuses 100% on whey protein and has no intention to enter the plant-based protein market anytime in the future.

“Whey has superior nutritional quality, and our heritage is dairy,” Laursen said. “Our raw material is milk, and we get whey protein from cheese products and other dairy applications.”

He said Arla is comfortable with its current ingredient portfolio, and the company is confident with handling the fluctuations in whey pricing. 

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